Marketing Management Essay Example | Topics and Well Written Essays - 3000 words - 4

Marketing Management - Essay ExampleThe use of incline advertising in international countries is one that is well-studied. In Japan, for instance, the usage of English connotes sophistication and modernity, as it also does in South Asia countries worry India. In India, the usage of English is use to convey sophistication and modernity, while the usage of Hindi, the lingua franca of India, is used to connote tradition and belonging. In the Hispanic population living in the United States, English advertisements is seen as not accommodating, yet is somewhat positive if the listener has linguistic insecurity. Spanish advertisements have the opposite takings they are accommodating, yet are somewhat negative for those with linguistic insecurity. Therefore, the researcher found that a unify of Spanish and English is most effective in these populations, as it mixes accommodation and respect (the Spanish wear out of the ad) with a positive feeling of linguistic security (the English pa rt of the ad).The use of English in the country of Japan is becoming an increasingly popular phenomenon. The attribution of the high emergence of loan rowing in Japan dates back to the Meiji Restoration in 1868, in which Japan was transformed from feudal to a modern state by adopting Western civilization (Takashi, 1990, p. 327). There are a high number of English loan wrangling in the Japanese language, much more so than loan words from European nations. English loan words represent 80.8% of Western loan words in Japan, with the some other western loan words coming from France, Germany, Italian and Dutch (Takashi, 1990, p. 327). This is because the Japanese study English more than any other foreign language.There is some thought that the Japanese people regard English as representative of something cosmopolitan and international, and modern English words are seen as conveying sophistication and modernity, especially in they are used in advertising. (Takashi, 1990, p.